For starters, we recommend you getting the correct tools. RaschTechnologies offers tools for managing your social media and marketing. Please contact us for more information on how to get started.
Learning good lighting and how to shoot videos.
To start your journey we recommend to learn the importance of good lighting. This was shot with the same crappy phone on the same place at just different bakground lighting. ISO is of course also important.
Learn how to talk
When I started learning how to make tiktok videos I made the worst possible mistakes. I talked to the camera, not to the person behind the camera. Staying relaxed and imagining talking to another person can be a challange but with the right practice I know you can do it.
Below is a video giving you the essential skills you need to learn about talking infront of a camera.
Story writing
This one is easy to underestimate. The power of stories in marketing is like the strenght of a rabid t-rex with rabies. We humans have evolved to learn from each other and we did so by telling stories.
Watch the video below to learn more about story writing in marketing.
Pip-decks!
No they are not paying me, but I did once ask the creator creator Steve Rawling on LinkedIn if he could give me a free kit. He kindly explained that you can download a Free package straight from the website, So i did!
The true power of these Decks are not to be underestimated. Please consider them aswell as following the creator Steven on linkedIn since he does frequently talk about creating good stories.
Sound is of the essence
When creating media content online having good sounds make people want to listen to you. This topic can be dived into alot deeper because it is of course both a matter of the quality of your content. Podcasts and radio hosts live on only their voice alone. It is also important to fokus on you sound sinch alot of algorithms analyze your content even before you upload it to see if it is worth presenting to other viewers.
General tips and tricks
Here is a video with some general tips and tricks
Hiring help – RaschTechnologies
If you want to increase the speed and impact of your marketing work we do recommend you hire help. We obviously want you to hire us but the important thing is that you use some kind of system for increasing the speed and quality of your content. We help to automate certain parts of you social media but we do recommend using other tools. Canva.com, Mailchimp, Hubspot and lots of other tools can be used to increase the speed and quality and quantity of you work!